Role: Art Direction, Design

Illustrator, Photoshop, Sketch

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Lemsip wanted a 5-page TOC as well as a mobile site built, highlighting common cold and flu symptoms, remedies,

and which of their products would best help. They also wanted an interactive experience, highlighting its extensive line of cold and flu medicines.

This required clear visual communication of a large amount of content in a small amount of space allotted.

Lemsip requested a multi-tab format to supplement all of the information, so considerations had to be made for compatibility across al platforms.

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Since this was a unique request for Lemsip, I researched previous TOC options and worked with their UK team to get an idea of what they wanted to achieve, messages they wanted to convey, and then utilized elements they already had in place to come up with a low fidelity mock that we could agree best communicated what they wanted. After approval, I created final hi-res mocks and passed on to the WebDev team for build.

I worked with the Boots PM, as well as Brand Content, Development, Web Dev, and SEO teams in order to complete this project.