Role: Art Direction, Design

Illustrator, InDesign, Photoshop

​

The AHC Fundraising and Exhibits team reached out for an elegant package design campaign, celebrating Bobby Jones' 100 birthday anniversary and the AHC's grand opening of the Bobby Jones' Down The Fairway exhibit. This was to be a grand affair, and the teams wanted invitations, video package, brochures, signage, and this program designed for the event.

​

The AHC Fundraising and Exhibits team wanted an entire package campaign on a limited budget, so it was essential that we prioritize what we need to focus most of our monetary efforts on, while still exhibiting an elegant and classy overall look and feel. We had to convey an idea of fundraising efforts for this exhibit and facilitate any and all collateral in a position of ask of our highest esteemed donors and patrons.

​

I worked with the AHC Fundraising and Exhibits team to solidify budget and content, and to strategize audience and needs. I was in charge of print vendor and direct mail contact, as well as image research and design, and was given a 6 week turnaround time.

​

This brochure won Silver at the 2002 Service Industry Advertising Awards.